Do you believe your company’s product is better than your competitor’s product? If so, do yourself a favor and don’t say that in your marketing. Woah, relax! Don’t get your blood pressure up. Indignation will only lead to an increase in your health insurance rates, not your sales. Your belief …
In 2003, a Harvard freshman named Mark Zuckerberg became a campus celebrity by creating FaceMash, a website that students could use to vote on which of two randomly selected Harvard women was more attractive. Not surprisingly, it quickly ran afoul of both the administration and several women’s groups. Still, the …
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